Brandiquette

Please Do

  • Respond to Comments

    The comment section is your voice! Use it to answer questions, respond to feedback, and interact with the Reddit community. Reddit is full of human people, and it’s your chance to remind them that you, too, are a human person.

  • Keep it real!

    Trying to be too stiff and market-y can be a turn off. Be casual - show Redditors that there are faces and real people behind your company.

  • Include a thumbnail

    Choosing a relevant, clear thumbnail is eye catching and interest grabbing — which can help lead to a higher ad click-through rate. Images are optional, but definitely recommended.

  • Promo codes or special deals for Redditors

    If at all possible, give Reddit users a special discount. It’s a nice gesture and adds an incentive to try your promotion. Also, It also gives you another nice, neat point of data to track.

  • Customize a splash page

    Greeting Redditors with a customized landing page communicates that you care where your viewers come from. Also added bonus, it could lower your bounce rate!

  • Research your brand on Reddit

    Reddit has a search feature — use it! Find out what people are saying about your brand before you advertise, what resonates and what doesn’t, and which communities are talking about you. A great way to start would be searching for keywords & your brand name, and also reviewing your domain page for organic reddit posts that re-direct to your brand page (reddit.com/domain/yoursitehere.com).

  • Avoid ad fatigue

    Have a long-term campaign? Remember to change up your creative every week or so. Keeping it fresh keeps people interested and prevents people from simply getting bored with your ad and ignoring it.

  • Share your promotion

    Extending the reach of your ad by sharing it in your social media accounts is a great way to build awareness for your Reddit promotion. You can do this by linking to the “comments” link of your ad (especially great for timely and short-lived ads).

  • Have fun!

    Remember: it’s Reddit! If you’re not enjoying your campaign, chances are Redditors aren’t either.

Please Don't

  • Promote outside of ad space

    A little bit of self-promotion is typically okay, but Reddit is not inherently a promotional tool. Using it organically to push your product or brand can backfire, anger the community, and possibly result in a ban on your account. Utilizing the ad space for self-promotion ensures that you’re committed to keeping in line with site rules and not trying to be slick. This makes Redditors happy, and more reciprocal to your brand.

  • Ignore the value of criticism

    Redditors are known to be outspoken. Don’t take criticism the wrong way! It can go a long way in helping you see things from new eyes, and feedback, even negative, is still someone who cared enough to stop by and comment.

  • Be rude

    The community is made up of all types. Some types are rude. Don’t let these people get to you! Remember: you are the face of your brand, and have a reputation to maintain.

  • Falsify votes, cheat, or shill

    Seriously, this is against the rules, and can be painfully transparent to the community. They’re smarter than you think, they can and will call you out, and make you and your brand look bad. Also, this is another thing that could result in a ban on your account. Let votes and comments happen organically, trying to cheat the system means you lose both face, and points of data that help you judge your ads performance.
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