Our system will automatically have advertisers set for no location targeting (“none"), which means that your ad will be displayed worldwide in the Reddit page, interest group, or subreddit you choose in the “targeting” section.
To add location targeting to your ad, select the interest group or subreddit, then select the desired country in which you want the ad to run. City-level targeting is currently available only for U.S. cities in 210 metro areas.
Reddit is able to serve more relevant ads by using location. We take a variety of information into consideration when determining what ad to show you (such as your IP address for location targeting).
If an ad has campaigns targeted to a city or country, you'll see a notification above the comment thread of the ad, and one of two icons:
- A globe if a country is being targeted
- A map if a city is being targeted
Additionally, there is often a Reddit community ("subreddit") for cities, states, and countries. For example /r/california, /r/sanfrancisco, and /r/canada. See the "Targeting by subreddits" section on how to target these subreddits.