Targeting Subreddits

Reddit is composed of more than 50,000 active communities with 280 million unique users around the world. Targeting a community, or subreddit, allows you to reach the exact audience interested in a specific topic.

If you have a new music app you want to promote to Reddit's music communities, you could target the Music subreddit. This is also known as music.reddit.com and reddit.com/r/music.

 

Targeting a subreddit means you are targeting the subscribers and recent visitors of that subreddit. Subscribers can see your ad while visiting the targeted subreddit and on other subreddits if they recently visited that targeted subreddit. 

Adding a subreddit target to your ad:

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