Pricing and Billing

Pricing and Billing

The Reddit Ads platform is an auction-based system. There is a minimum bid, but no capped bid amount. The bid you place is the highest CPM (cost per thousand impressions) you’re willing to pay for your ad to be seen by the target audience.

Reddit’s ad auction considers competing bids for every available impression. CPM is the only cost model for Reddit’s ads auction at this time. The CPM price you pay depends on a range of factors with competing ads, such as targeting and bid. This maximum bid may not necessarily be the final bid price you pay because that is determined by several factors such as your bid, budget, the number of times a user has seen your ad in the past, and the maximum bid of competing ads.

Please note when first submitting your ad your card will receive a $20 verification charge, this will be returned to you after 30 days. This is just to verify that you are using a valid card. 

What is a daily spend?

A daily spend is an amount you would like to spend on your campaign per day. Your daily spend is set at the campaign level. The minimum daily spend for an ad on our self-serve platform is $5.

What is a total budget?

A total budget is a total amount you would like to spend on your campaign. If you select a total budget, you will need to also select a start and end date. The total budget is set at the campaign level.


How am I billed?

You will be billed on a recurring basis. In order for your ads to start, you must enter valid credit or debit card information. You will be automatically billed once your ad spend reaches a given threshold across all campaigns or at the end of each month, whichever occurs first.

The thresholds are as follows: $20, $50, $100, $250, $500, $1000, $2000, $5000, $10,000, and $50,000. To move up a billing threshold, you will need to hit and successfully be billed your existing threshold. At the end of the month, you will be moved into the next billing threshold given you successfully were billed at your existing threshold each time during the previous month. You are able to manually adjust your billing threshold down. You can also pay off your existing balance at any time by navigating to your billing page and clicking the ‘Pay’ button.

Learn how to use the self-serve platform in the Create Ads section. 

Note: For advertisers still using our old self-serve platform, please refer to the documentation below for billing information.

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Billing Information (Legacy Self-Serve platform)

The Reddit Ads platform is an auction-based system. There is a minimum bid, but no capped bid amount. The bid you place is the highest CPM (cost per thousand impressions) you’re willing to pay for your ad to be seen by the target audience.

Reddit’s ad auction considers competing bids for every available impression. The CPM price you pay depends on a range of factors with competing ads, such as targeting and bid. CPM is the only cost model for Reddit’s ads auction at this time. You should consider how much impressions are worth to you. This maximum bid may not necessarily be the final bid price you pay because that is determined by several factors such as your bid, budget, the number of times a user has seen your ad in the past, and the maximum bid of competing ads.

What is a daily spend?

Daily spend can be used as a guideline for how many impressions your ad will deliver each day. Daily spend would be calculated as your budget split evenly across your campaign duration. For example, with a budget of $100 between Jan 1 and Jan 5, your daily spend would be $25 per day ($100 / 4 days). Note that this does not mean the ad is guaranteed to deliver $25 per day. If you receive few impressions in the beginning of your campaign, your daily spend may later ramp up to meet your total budget within the remaining days. For example, if your ad delivers $5 and $10 on the first two days respectively of a $100 budget in a 4 day campaign, the system will attempt to deliver the unspent $85 of your total budget in the remaining days. This will not affect your CPM bid.

How am I billed?

Ad payments are taken upfront based on the maximum estimated cost of the campaign. When you’ve finished creating your ad, click ‘pay’ to fill out your credit card information. This will submit a payment authorization. Upon payment, your ad is submitted to our approval queue for Reddit’s daily ad reviews. After your ad is approved, you’ll be charged 12-24 hours before your launch. If we can’t approve your ad for content or other prohibited ads reasons, your payment authorization is voided. We do not charge for rejected ads.

What if my total budget doesn’t deliver in full?

In some instances, your maximum bid may be too low and your promotion will not deliver any impressions. If the ad doesn’t deliver the entire total budget across your campaign duration, you will automatically be refunded your unspent budget 24 hours after your campaign has ended. Please allow 5-7 business days for the refund to be returned to you. 

 

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