Ad Specs

Promoted Posts (Reddit native unit)

Promoted Posts are rotating ad units in a light blue “Promoted Posts” window at the top of Reddit pages.

Promoted Posts include a 70x70 thumbnail image, 300 characters of text, and a click-through URL if it is a link post or a 40,000 character text limit if it is a text post. Reddit promoted posts are internally served and tracked.

Promoted Posts allow users to comment on ad units. This feature may be turned off, but it is highly recommended to leave it on and engage with Reddit users' questions and comments.

Reddit can embed a socially shared video within a promoted posts unit with an optional click to play feature. Embedded video is sold through the direct sales team and is not available on the self-serve platform.

Banners

Banner units are sold through the direct sales team and are not available on the self-serve platform.  

We offer a 300x250 standard unit and a 300x100 companion unit which run in tandem on the right-hand rail of reddit.com. These units can be either site or third-party served. Reddit prohibits flash, floating, and rich media ad units. 

Mobile 

Mobile Web (m.reddit.com) supports a 1200x628 card view image, 100 characters of text, and a click-through URL. These are available for both self-serve and managed ads.

The official Reddit app supports a native ad unit, requiring a 1200x628 card view image, a 140x140 compact view image, and a title. In-app ads are internally served, and third-party impression trackers can be implemented.

  • Card format:
    • Title: 25 characters
    • Image: 1200x628
    • File Size: 1MB
  • Compact format:
    • Title: 25 characters
    • Image: 140x140
    • File Size: 1MB

* Mobile ads on the Official Reddit App are sold as part of managed campaigns and are not available on the self-serve platform.  

Terms

Reddit Inc. has final approval for all ads with respect to editorial/creative content.

Reddit Inc. reserves the right to remove an advertisement from its web sites at any time for any reason.

Reddit Inc. reserves the right to terminate a campaign at any indication that it is not being properly served.

Changes to an existing campaign must be received at least three business days prior to the change.

Reddit Inc. reserves the right to refuse any advertising without explanation, and to modify and/or append these guidelines without advance notice.

Any additional questions or comments related to advertiser specifications can be directed to advertising@reddit.com.

Full policies & guidelines

 

 

Have more questions? Submit a request