On Reddit, users post, and share content they find new and interesting on the internet. Every post has a comments thread where users can discuss, share opinions, and ask questions to other users or the original poster ("OP").
In the same way, that every Reddit post has a comments thread that allows for discussion, every Sponsored post on Reddit includes a comments thread. Any viewer of the ad can click "comment" on your ad to discuss the ad.
Logged-in users can upvote, downvote, and comment on ads. When approached correctly, the comments thread of an ad is a powerful tool for advertisers to further inform Reddit users about their brand, product, or service. Read more on how to engage in ad comments threads.
Adding a comment to an ad:
To add a comment, navigate to your ad's comments thread. You can go here by navigating to your dashboard and clicking "edit creative" underneath the ad's headline title.
A logged-in view of your live ad:
Replying to comments
If a Reddit user leaves a comment on your ad, you will receive notification via an orange-red envelope at the top right corner. When this envelope turns orange-red, you have a new comment or private message ("PM"). This is the same structure for Reddit users as well. If you reply to their comment, they receive notification via the orange-red envelope while they are logged in on Reddit.
To reply to a comment, go to the comments page of the ad and click the "reply" button. Enter your comment in the drop down text field, and click "save".
Comments are disabled by default. You can enable comments by checking the box on your creative page, shown below.