Targeting by Platform

Reddit offers the ability to target desktop and mobile users. Unlike desktop ads, mobile web ads are embedded into the feed. Upload a 1200x628 pixel image that will appear underneath your title in the feed when users are in card view. Your thumbnail will still appear when users are in compact mode on mobile-web, similar to on desktop. Note: There are previews of both our card view and compact view below.

Like a desktop ad, once users have clicked on your ad, you can direct them to a text post or your landing page. Images cannot exceed 3 megabytes.

How to select your platform from the campaign creation page:


Card View


Compact View

Navigate to on your mobile device to view your mobile web ad.

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