With over 250 million users, it can be difficult to know how best to reach your audience. Interest targeting gives you the ability to pinpoint your audience whether you’re a seasoned Reddit marketer or new to Reddit Ads.
Why Should I Use Interest Targeting:
With interest targeting, you can display your ad to the right audience based off a user’s browsing behavior on Reddit!
How Interest Targeting Works:
Targeting an interest group means you are targeting users who have expressed interest in a specific type of content. For example, a user who engages in a post relating to sports will be shown sports ads for a period of time after engaged with that type of content. As a user engages in different content their interest categorization will dynamically change, ensuring all ads are relevant to that user.