Targeting by Interests

Interest Targeting

With over 250 million users, it can be difficult to know how best to reach your audience. Interest targeting gives you the ability to pinpoint your audience whether you’re a seasoned Reddit marketer or new to Reddit Ads.

Why Should I Use Interest Targeting:

With interest targeting, you can display your ad to the right audience based off a user’s browsing behavior on Reddit!

How Interest Targeting Works: 

Targeting an interest group means you are targeting users who have expressed interest in a specific type of content. For example, a user who engages in a post relating to sports will be shown sports ads for a period of time after engaged with that type of content. As a user engages in different content their interest categorization will dynamically change, ensuring all ads are relevant to that user.

 




 

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