Relevant for: iOS mobile users (new and returning)
Apple’s iOS 14 rollout includes new privacy requirements that change the way users are identified and tracked across apps and websites, which includes Reddit. Two of the biggest changes are:
- Apps need to get explicit permission from users before they can access their iOS device identifier—which is a unique ID assigned by Apple that tracks device activity for customized advertising, using no personal information.
- Apps need to clearly communicate what data they collect and how it’s used, so that users can make informed decisions while giving that permission.
At Reddit, privacy is core to our DNA, our culture, and our values, and our products are built with a privacy-first approach. We believe that you can build a healthy ads business while still respecting users, their data, and their privacy. As part of that, we’re committed to ensuring our compliance with Apple’s new requirements and helping you understand how they affect your experience on Reddit.
Starting with iOS 14.5, here’s what will change for you:
You’ll be asked to give Reddit permission to access your device identifier to improve what ads you see via an in-app, opt-in prompt like the one below:
- In addition to the information in the prompt above, before making a choice about giving permission you can learn about Reddit’s data collection and usage practices, by visiting the App Privacy section of the Reddit App Store listing.
How Reddit uses your device identifier
If you opt-in, Reddit will use your device identifier to:
- Show you more personalized and relevant ads while you’re on Reddit.
- Provide reporting to advertisers on the performance of their ad campaigns on Reddit. Using a device identifier allows us to share information about things like ad views or clicks, which help advertisers understand more about how their ad campaigns are doing, without ever having shared your personal information.
The difference between Apple's privacy requirements and Reddit’s privacy preferences
Reddit’s privacy preferences allow you to control what ads or recommendations you see on Reddit based on things like your location, or information Reddit may receive from third-party advertisers. Apple’s privacy requirements allow you to control whether you’d like to share your iOS device identifier with Reddit to improve what ads you see. Even if you opt out of sharing your iOS device identifier, you may still see relevant ads when visiting Reddit if you have given your consent for us to use your data in other ways.
To check out the full list of privacy preferences, check out the Safety & Privacy section of your User Settings.
If you have more questions that aren’t covered in these FAQs, check out r/help. Someone may have had the same question, or you can ask a new one and a Reddit administrator or one of your fellow redditors will help you out.