The Ambassador Program was an experimental program Reddit started in Germany in 2021, with a small number of German-speaking contractors, to help increase the representation of German-speaking communities on Reddit.
At the end of 2021, the program was scheduled to expire and was replaced by the new Community Builders Program.
What was an ambassador?
Ambassadors were experts in both a specific topic (think sports, gaming, or beauty) and a specific language. Their main goal was to help in-language communities grow. They were paid to temporarily help communities that were part of this program grow.
- Ambassadors were responsible for assembling a long-term moderation team for these new communities
- They were not responsible for content moderation. And they didn’t have access to any admin tooling or private information about redditors or the mod teams they were assembling.
What were the main goals of this program?
The goal was to run the ambassador program for a short time as a way to establish foundational, relevant communities in underrepresented languages on Reddit. It was designed as a tool to help develop communities so that international mods would have an audience and momentum.
How did someone know if a community is part of this program?
All communities that were part of this program had a sticked post letting members know about the program. This post remained throughout the duration of the community's participation in the program.