The Ambassador Program is an experimental program Reddit began in Germany in 2021, with a small number of German-speaking contractors, to help increase the representation of German-speaking communities on Reddit.
We found that many seasoned German redditors were browsing English-speaking content rather than finding and interacting with German content. We started this program to help kickstart German language communities and give them a chance to grow.
What is an Ambassador?
Ambassadors are experts in both a specific topic (think sports, gaming, or beauty) and a specific language. Their main goal is to help in-language communities grow. They are paid to kickstart the communities that are part of this program and help them grow until they can accelerate on their own.
Ambassadors are responsible for assembling a long-term moderation team for these new communities. They are not responsible for content moderation.
Ambassadors do not have access to any admin tooling or private information about users or the mod teams they are assembling.
What are the main goals of this program?
Our aim is to run the Ambassador program temporarily as a way to establish foundational communities in underrepresented languages on Reddit. We hope this program will be a strategic and thoughtful tool to help develop communities so that future international mods have the audience and momentum required to be successful.
How do I know if a community is part of this program?
All communities that are part of this program have a sticked post letting new users know about the program. This post will remain throughout the duration of the community's participation in the program.