This is an early stage program meant for creators to design and create Collectible Avatars in partnership with Reddit, and profit from their sale on Reddit’s store.
Today, millions of users customize their appearance on Reddit by creating and styling their avatar.
The Reddit Creator Program invites artists on Reddit to bring their own vision to the iconic character, Snoo, and sell custom pieces to redditors who want to showcase their identity in a creative way—on (and eventually off) Reddit.
How It Works
- Fill out the Creators on Reddit form to apply for the Reddit Collectible Avatars Creator Program.
- Creators will be selected to join a program to design Collectible Avatars with guidance provided by the Reddit team.
- Creators will design avatar gear, accessories, and outfits and have the opportunity to make money by selling them on Reddit.
What are the qualifications to be a creator?
Creators must be over 18 years old to join the program and have their country supported by Stripe (visit Stripe to see if your country is supported). At this time, we’re asking creators to have Adobe Illustrator experience as well. If you’re interested in the program but don’t meet the current qualifications, we encourage you to fill out the form anyways. As the program grows, there will be opportunities for more creators and redditors, which you may qualify for in the future.
How do I sign up to be a creator?
Fill out the Creators on Reddit form to join the waitlist.
How do I get paid as a creator?
As part of your partnership with Reddit, you’ll get to keep all of the revenue from Collectible Avatar sales from their series, less two sets of fees.
First, payment processors charge transaction fees for each Collectible Avatar sale, and those fees can vary greatly depending on whether Collectible Avatars are purchased from the Reddit mobile apps or website (i.e., 30% from Apple and Google, compared to ~2.9% from Stripe).
Second, on primary sales Reddit charges a total fee of 5% to cover minting and related blockchain fees, as well as to support the creator program.
You are also entitled to 50% of the 5% royalty fee if Collectible Avatars from your series are resold by owners; Reddit is entitled to the remaining 50%.
Who owns the artwork?
Both you and Reddit will own different elements of the artwork. You own what you create for this project but you don’t own Reddit’s IP. Put simply, if you create an original and unique style for the Snoo top, you own that style, but Reddit owns the Snoo design, including the shape of the Snoo antenna without your pattern.
How do redditors and other people find out about my artwork?
Your artwork will be prominently featured and promoted in Reddit’s avatar builder in the new Collectible Avatar Shop alongside other creators and artists. Learn more about the Collectible Avatar Shop.